What’s your GQ IQ is an interactive game concept revolving around a campaign site, built to promote GQ UK magazine. Consisting of a combination of images gathered from the players Facebook profile, videos and graphics, we created a highly personalized story. Forged to engage the urban man, the user is faced with questions and challenges leading to a final GQ IQ-score, highly sharable and great fun!
Created by:
Erik Herrström
erikherrstrom.com
Victor Eide
victoreide.com
Richard Hedberg
richardhedberg.com
Filip Nordin
filipnordin.com
Christoffer Lorang-Dahl
cargocollective.com/lorang
Henrik Dahlqvist
henrikdahlqvist.com
Voiceover by:
Ron Buck
Music:
Paul Kalkbrenner - Aaron
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(Source: behance.net)
